As voice search is making progress throughout the world, people have started optimizing their sites for vocally made queries but there is a much easier method of searching for something, and that is image search. Where no keywords are required and almost no chance of getting an irrelevant result. According to a recent report, the image search in Google receives nearly thirty percent of the world’s queries.
Reverse image search uses a technique in which you provide CBIR (Content-based image retrieval) system with a sample image. This method totally neglects the needs of keywords for a user that may or may not give the relevant results.
Some people aren’t aware that these images they upload on their websites can draw a lot of traffic. The only thing you need to do is change their raw filename to something that explains the content in the image or is relevant. If Google won’t get any extra data, which a search engine can use to better understand the picture then how is it going to display it in the SERP when a relevant query is made? There are a few things you need to keep in mind before uploading a snap to your business profile or website.
How An Image Affects SEO?
A picture can affect SEO in a lot of ways. It all begins with the file name which should provide a basic description of the image. After that comes the following factors for ranking in Google images.
If you agree to these methods, then no one can stop you from engaging and reaching your potential audience or consumers. This is one of many reasons why good businesses fail in optimizing images aside from articles and web pages. So, all you need to do is spend a little more time in search engine optimization, and your business will get back on track in no time.