Majority of the website owners will do almost everything to attract visitors, increase their leads, and get organic search ranking or traffic. Undoubtedly, original articles, meta tags, and inserting keywords can do wonders to improve your SEO. However, search image as it is mostly overlooked but that has a great impact on the website ranking is user experience.
Question is how you can enhance the user experience? It apparently makes sense that by inserting useful pictures and videos on your webpage can allow you to improve the experience for your visitors. As what is more pleasing than seeing a good image?
If you manage a website, then it is quite easy to enhance the user experience of your site by inserting images of high resolution into your website. By merely adding pictures on your webpage is an efficient way to improve your search engine optimization along with your website’s user experience.
In this article, we will go through some benefits as well as basic rules of adding images on your website. Let’s start!
Google and other image search engine have a firm belief that an image is as valuable as a thousand words. Instead of writing a thousand words to explain your audience about your products and services, use images along with text to make it easy to understand and more interactive.
Here comes the tricky part; search engines are not humans; their bots cannot look at the pictures. Instead of seeing the images, they depend on the file names, captions, title texts, and alt texts of your photographs. Moreover, you also will need to make sure that you are inserting images with the correct size, which are scalable as well as responsive so your webpage loads without taking much time on any type of device.
While inserting pictures into your site, you must take these given factors into account:
Adding your visual contents corresponding to the written articles of your site is essential. For instance, if your written material is giving information related to a mountain, then you must add up that particular image of the mountain for better understanding. Moreover, you should not compromise the quality as quality always matters. Here’s bonus advice for you, if you find an image of low resolution but is relevant to your content then you can have hands on a high-quality one by using an image search tool. As the tools will generate you the links of similar images.
As earlier mentioned, alt text description and title tags are the things which are read by the search engine. They give a brief sketch of the pictures. When the crawlers of search engines visit your page, both of these things get crawled hence they help you to achieve a good rank. However, there is no need to stuff the tags with many keywords. You only have to describe the image the way you will explain to a person who cannot see the picture.
You must name your pictures something which is related to the image or your webpage. For instance, if your picture is about a chocolate cake with strawberries, then it must be mentioned explicitly on the file name. This means that if you see the default names of files, there are numbers and different characters like “AIDK327”. So, you must rename it to something which properly describes your picture such as “chocolate-cake-with-strawberries.”
Just having knowledge about the size of the file, the load time of pages and a good design is not enough for SEO, you must also know the way to implement this knowledge correctly to your webpage. So, by taking help from an expert can allow you to insert images with high-resolution to your webpage in a way that your webpage loads quickly on any device and does not adversely affect the user experience.
Images not only help you to please the search engine bots but also increase the chances of satisfying the audience of your webpage which ultimately decreases the bounce rate. Bounce rate is calculated by examining the number of visitors who go back to search result pages without staying on your webpage. If your bounce rate is high, then it negatively affects the ranking of your page.