Today there are billions of products of all shapes, sizes and makes being sold across the world. The internet has become a global market for every product that is manufactured anywhere in the world. With this plethora of products being displayed to the world, counterfeiters are busy trying to make a fast buck by counterfeiting popular products. This has become a major headache for inventors and manufacturers who put so much effort into making and selling a unique product to discover some shady character somewhere is counterfeiting their product and selling it. Some of these thieves are so crafty that they advertise the replica of the product that they are counterfeiting and sell them.
Tracing and catching these crooks was a headache; but not anymore. Today, anyone who wants to sell any product globally will advertise it on the internet. Simple reason, it’s the cheapest mode of advertising. All you need is a product, pictures or videos of it, a website of your product and presence on social media. No TV ad no newspaper advertising, no billboards, nothing. Just a good brand image on the internet and if it goes viral, sales will skyrocket.
Catching Counterfeits With Reverse Photo Search
But how do you protect your product and its image? The trick is to use a reverse image search! Yes, content can be paraphrased and changed and will slip through the smartest plagiarism checker. But if the packaging and the labeling is a close copy of your product it won’t.
If someone tells you they have seen your product being advertised at a low price somewhere and you know for sure it’s not yours, here is what you do:
- Visit the site on which the image is displayed
- Copy/paste the image in image search
- Click the button to start processing
In seconds the site where the product is advertised will be displayed. Now you can get in touch with them and persuade them to remove the product, or you will sue them for violating copyrights.
Sounds good so far? However, there is a hitch. If the product is being sold in a country where copyright laws are rigidly applied, you can force the seller to remove the product, and pay damages. If the product is being sold in a country which does not have strict copyright laws you could be fighting an endless legal battle.
How To Avoid Counterfeiting Another Product
You have had a brainwave and come up with a great product that you want to produce and sell. You have made a mental picture of how you want to package it, how to label it and where to sell it. Now the only thing left is to ensure that you are not copying somebody else’s product. Before the popularity of the internet, it was pretty hard to do this. But now you don’t have to worry anymore.
Image search application or tool will show similar images; if any. If your product or label looks like any other product; change it. Repeat this process until you find out that your product’s packaging and the label is unique. Now you can safely produce and sell your product.
Reverse image search is a great tool to find similar images. You can avoid embarrassment; gather useful info, rule out fakes by using it. Previously, comparing images was virtually impossible. Making a reverse image search was pretty tedious and required a lot of algorithms and programming to develop this tool. So, we must thank the developers for developing this application and making it available for users. With it, we can avoid packaging or labeling another product.
Use it as it’s a free tool and will definitely help you in trapping and catching fakes. It will also help you in making sure that you have not inadvertently copied someone else’s product.