The technology revolution has enabled the webmasters to avail advantages from different sources like voice search to make their site much more prominent on the search engines. However, during this struggle, the medium which is ignored in the majority of the cases is image search.
If we take a look at different research studies such as that of Moz, it clearly indicates that after text queries on Google, image search is the most used search technique on this platform. Reverse image search has become a necessity for many people out there, and that goes beyond Google.
Image Search Is More Important Than You Think
The research data also reveals that the image search is ten times more than the other searches on Yahoo or Bing along with it they are 40 times more than the searches on famous social media platform known as Facebook. Yet, this aspect is under-utilized and the one who uploads images does not take a look at the proper way to do it which ultimately does not bring them any benefit like improvement in their ranking.
Usually, while posting the images on the site, web owners neither notice nor change the name of the image file which plays a significant role in the optimization of the pictures. Whenever you search regarding a single image, you will get on average 200,000 images. No one has time to scroll through all the result images. The images ranking low can boost its ranking and drive more traffic by simply inserting details about the picture in the file name area. As Google might examine different material around the content in order to index the image, if you fail to give Google required or additional details that it can utilize to decide the relevancy of the image to the questions of users, you ultimately lose the opportunity to promote your business, brand, or product. This indicates that you in return will get fewer clicks as well as visitors to your webpage.
Usually when it comes to effective marketing for consumer goods, then images have a significant part in it. In the same way, the main focus of the Google is also on consumers and retail products, hence when you use image search for such search, you get to see a large number of sponsored shopping results based on the organic search results.
So, if you are uploading images for consumer or retail good, then your primary focus must be on optimizing that image for top search rank. However, benefits of optimizing the pictures which you want to upload are not restricted to these types as there are many other kinds of images which will help you get many advantages due to better optimization. For instance, the businesses which depend on an individual’s reputation must implement the same steps.
Medical practices and law firms along with other professional groups must assume search of individual doctors or lawyers by their particular names for their profile images. Similarly, destinations and different places are also among the image searches that users desire to see the pictures of. Furthermore, to see the quality of the work of various businesses, visitors also look for the images of their work like interior design, construction or fences.
As search rankings in image search result pages mostly are abandoned and you can see almost countless images, Google images can assist the small or local firms along with their services to get found by the users.
User-Friendly Pictures Rank Better
Google appreciates the quality along with the relevance while determining the credibility of search results, and user experience is an aspect which Google takes into its consideration. Below we are going to discuss a few tricks which you will need to follow to ensure that the images you post are optimized to get benefits of search queries people make in Google images:
- The images which have a massive size damages the loading time of the search engines, decreasing the size of your image does not indicate that you have to reduce the quality of it. You can find different online tools like image compressor to minimize the unnecessary material and convert the size of the image into minimal one which will assist you in optimizing the picture for your site.
- You must ensure that the image you are is attractive and of high quality. It surely might seem to be an obvious step to you, but there are many profiles on sites like LinkedIn where you can go through hundreds of profiles with no or poor images. Users take into account the quality of the images while purchasing a product or service. Hence, by uploading a high-resolution image on your website or your social media account, you can help to boost the performance.
- Google does not give the same privileges to cropped pictures in search results as it provides to uncropped images. You must keep the way your image will look on the search result in your mind. Photos which are of different sizes than the standard image ratio of 4:3 or 16:9 are automatically resized so that they fit in the dimensions of search result pages. Moreover, pictures of multiple objects when they are converted into the thumbnail size, they do not get success in getting ranked.
Thus, it’s crucial to optimize your images including the file name, alt tags, captions, and contextual details before uploading them on the internet.