Today, almost every SEO literate person is aware of the significance as well as the worth of a successful digital marketing campaign. Majority of the marketers also know that SEO plays an important part and they also improve image search results for SEO.
In addition to getting quality backlinks to your webpage, there are many other things which you can follow to create your campaign a successful one without adding a massive amount of investment into your budget.
Image optimization is one of the most crucial factors for search engine optimization. A good campaign for SEO comprises of a strategic plan specially designed for choosing the pictures that your visitors will valuable and relevant to your articles. Search engines like Google recognized the significance of the visuals and also share some useful tips related to image optimization.
For making sure that you are correctly optimizing the images of your webpage, you can go through the following points to get a perfect start.
Picture Search – Select and Use Unique & Relevant Pictures
Visitors of your page first notice and react on the images on the site before going through the textual material. Take your own example, if there’s an image on a webpage along with some content, what will you focus on first? Image, of course! It’s in human nature to give attention to the visuals first.
An attractive picture which is associated with the topic you are providing content about can stimulate your audience to share your article and will also create a good reputation for your page.
You must take your time to find out appealing pictures for your page which perfectly demonstrate the given article. Moreover, if you have edited an image for your own content, then it is even better for your search engine optimization. It will also help to avoid copyright issues.
This mainly works for the webpages that usually create content regarding some goods and services. Instead of using the old images which probably your visitors might have already seen hundreds of time; try to use unique images. You can then keep on checking if any other person is using your image. For that, you can use an image finder. This might also provide you with some good Backlink opportunity.
Use the High-Quality Image
Quality always matters, search engines prioritize high-quality articles as well as the photos with high-resolution.
If you would post images which are poor in quality or are not adequately formatted, then they might not appear correctly on the mobile or iPad screens of users. Always remember the following details while selecting the perfect file format for your webpage.
- There is no need to use GIFs for the images of large products. If you want to use gifs, then use it for the beautiful pictures or thumbnails.
- The JPEG format is the best one especially if you have an e-commerce webpage. They are both smaller in size and give the best resolutions and for e-commerce, it’s very important to follow the Techniques to Get A Higher Rank In The Image Search Engine
- If you are looking for substitutes of GIFs and JPEG, then you must go for PNGs.
Decrease the Image File’s Size
Today, there are more mobile users than desktop or laptop users. A search engine like Google is famous on mobile which has to lead them to create their mobile first index. This indicates that you must look for and post images which are mobile friendly as well.
So, by decreasing the size of your image files, you can enhance the load time of your webpage which is essential for viewing the site on mobile phones.
The websites which usually take more than 3 seconds face an increased bounce rate as the visitors go back to the result page after not getting an immediate answer to their query. Therefore, you must use a high-resolution and a smaller sized picture related to your content. Plus, you might also give your visitors an option to enlarge the image which will enhance their experience on your page. Amazingly, now one image search engine does it all. Try must and get the best possible solutions.
Add Caption Along with Your Picture
Similar to the URLs, captions also get crawled by search engines. If you use keywords which are associated with your image caption will help you to To Improve Image Search Results For SEO The thing you must take care of it to maintain the relevancy of both images along with content on your website.
The pictures which are poor captions only lead to a constant rise in the bounce rate and ultimately send poor signals to the search engines that your content is not up to the mark.