These days you can find out different types of sizes, formats, and other formats for pictures, which has made it trickier to optimize images and make them appear in top SERPs. Bitmaps, GIFs, JPEGs along with many other types of graphical content can appear on the internet. However, uploading images is just as complicated as creating a webpage, and you just need to do some effort in order to get the top results.
When it comes to webpages the metadata, backlinks, titles, and other features like anchor links have an impact on the search rankings as Google crawlers take these into consideration for search ranking. Hence, unlike images that do not have many things to influence algorithms, for websites, there are many aspects including the content you upload that can enable you to achieve a high rank.
However, that doesn’t mean there is nothing that influences the ranking of images or how search engines perceive them. Google uses a different method to rank pictures for the image search results. There are quite a few elements that you must take care of to get your image rank high in image search.
- Alt Tags
The alt tag is the most crucial factor. The crawlers of Google neither have a human brain, nor human eyes, so it is impossible for them to read the picture themselves and get to know what it is related to. Rather than judging and working on the image, they go through the “alt tag,” which is a caption which will appear instead of an image when the image is not available. So, it is necessary for you to write a relevant and clear alt tag to your image without only focusing on injecting many keywords in it.
It is quite simple for the web editor to name the file of the image as “click here” or “you must check it” however, they cannot get any benefit from that as crawlers only admire and read the tags which are informative and appropriate.
2. Properties of The Image
The placing of the image, as well as the size of the image, also play a significant role. The large noticeable photos and the ones which crawlers along with users can recognize in seconds are the pictures which are usually preferred by search engines. In other words, the ranking of images is also somehow related to the user experience. If the website content gives a better experience to the visitors, then crawlers surely admire them and rank that image well. Though crawlers do not operate the way, a visitor does the objective to prefer the site which gives good user experience.
3. Source Tags of The Image
The crawlers of Google also go through the source tag of a picture. So, it also must be relevant instead of a mess. Otherwise, it will hurt your ranking in the image search results. Try to be clear and informative in the manner you enter the image’s name. Obviously, the visitors will not see the name but crawler surely will so you must work on it!
4. Content on The Webpage
Other than only title tag and source tag, Google also determines the material relevant to the picture from the content you upload on your page. Hence, writing the descriptions, titles, and captions in the written article is also an excellent way to inform Google that your text and images are related to each other.
5. Distinctive Content
Uploading pictures to your website is the most uncomplicated manner to bring unique material. For instance, you can capture the image of your working place, and it will bring something unique as well as new to the internet. These days, high-quality digital cameras and smartphone cameras are further making it easier to capture an attractive image which adds a considerable amount of value to your page. Google looks for and admires unique material so you must take benefit by merely uploading images.
6. Multiple Pictures
If your website has content related to different areas, then you can upload multiple relevant images. It will enable the spiders of Google to identify different sections of the content.
7. Rank Of Your Page
The rank your page also has an impact on the search results and the image optimization. So, it means by having good search engine optimization practices you can avail long term benefits in the image search engine.
8. The Bottom Line Is…
You must think like your visitors. This is because when it comes to images, visitors and search engines have the same thinking. You cannot post an unsuitable image and try to get it ranked. If the image is related to its niche, then it has a higher likelihood of getting a higher rank. If you want your image to be indexed in the Google image search then it must be of high quality, has a relevant name and perfect titles of metadata.
If you do not have high-resolution images for your site, rather than wasting your time in scrolling, you can go to a reverse image search tool and just insert the picture you have. In seconds your work will be done.
Image search is a great source that helps you drive traffic to your webpage as visitors can go quickly through an image search to find the image they are in search of and use it.