Image SEO: Effective & Advanced Tips to Optimize Images 2021

Posted By: Anees Date: August 6, 2021

Google images are one of the most effective ways of discovering information on the web. Now, the users can efficiently explore information with context around the images. Google has integrated several advanced features for the ease of users; image captions, AMP results, and prominent badges are among the few of them. Therefore, it is advised for webmasters to add contextual information around the images. The results could be more fruitful, and it will also lead to gaining high-quality traffic to one’s website. To make your website Google-friendly, it is necessary to aid in the discovery process. To keep an eye over the web, if there is anyone who is using your images do a quick reverse image search before uploading an image.

Most people often argue that image SEO is practically dead. They put forward the argument that Google’s advancement in machine learning has outcasted image search optimization, and alt tags don’t matter a lot. The argument apparently seems to be quite convincing and resounding. If you upload a dog’s image into Google’s Cloud Vision API, their machine learning image recognizes the tool. Google would tell you it is a photo of a dog with near accuracy. So, there’s no point in adding alt tags to images because Google can comprehend the content of an image. Now we need to answer a question. Is image SEO dead? Well, the answer would be no; image search engine optimization is still relevant as it was a couple of years ago. In this blog post, we will get to know about actionable, effective, and advanced tips to optimize images in 2021. 

Work On Great User Experience 

If you are looking ahead to boost your visibility in Google Images, you would have to focus on the users’ needs. Firstly, you will need to optimize the web pages primarily for the users and not for the search engines. 

Provide Quality Content

The visual content you are providing must be relevant to the page’s topic. It is suggested for image seo to add images where they are needed or add extra value to the content. Google and other search engines discourage web pages from ranking that lack essential images or their content isn’t original. 

Optimize for Speed

Images are among the few elements that contribute to the overall page size. It increases the page loading speed. For that reason, you need to deploy advanced techniques to optimize the images. Your images should not only be optimized for speed, but they must be responsive as well. It will enhance your overall user experience and will also decrease the bounce rate. 

The AMP logo on the Google images helps the users to identify the pages that load smoothly and quickly. You can check your target page’s speed with PageSpeed Insight. Apart from that, you can also visit Google’s Web Fundamental Page to learn the latest and advanced techniques for improving the site’s performance.  

Optimize Image Placement

Image placement is quite important and needs crucial consideration. You need to place the image near the relevant Text. Along with that, also place the image near the top of the page to make your overall content appeal engaging. It will also make your visitors scroll down the page.

Important Text Shouldn’t Be Embedded in Text

You also should not embed important text images. Most importantly, page heading, menu items, and other Texts are because the users won’t be able to access them. Along with that, the page translation doesn’t work on images. For maximum visibility of your content, place Text in HTML format and provide alt text for the images. 

Create Strong Page Title and Description 

The Google images automatically generate page titles and snippets to explain each result to the user and modify them according to the query. It helps in deciding to click the result or not. For this, Google and other search engines use descriptive information in meta tags and the title of each page.

Add Structured Data

Structured data is essential for displaying your images as rich results in the Google image section. You’ll also get a prominent badge for this purpose. This image seo technique helps in driving a relevant, targeted audience to your website. Google images support structured data for videos, products, and recipes. You’ll need to follow the structured data guideline to meet the requirements for getting featured in the Google image search results. Over here, you need to bear in mind that an image attribute is required for being eligible to be featured in a Google image with a badge. 

Add Descriptive Titles, Filenames, Captions, & Text for Images

Google and other search engines extract information about the image from the content of the page. It includes image titles and captions. Therefore, you need to make sure that images should be placed with relevant Text in the content. The filename of the image also gives a clue to Google about the subject matter of the image. Instead of img00345.jpg, you can use white-small-cat.jpg. The descriptive alt text is also crucial for Google and other search engines to determine the image’s subject matter. 

Conclusion 

In this article, we have learned about advanced techniques to optimize images in 2021. As discussed previously, image SEO isn’t dead, no matter how advanced the back-end algorithms of Google have developed. There are still a lot of factors that need to be considered to improve image search results

Either you are an SEO expert or a beginner, we are sure that this blog post about image SEO has surely contributed a lot to your knowledge. After implementing these image optimization techniques, you will undoubtedly get positive results. It will generate traffic to your website and generate leads that might turn out to be potential sales. In the last analysis, before making your web page live, follow all the instructions to reach a wide audience segment.

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